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June 30.2025
2 Minutes Read

Exploring Tijuana's Pavilion: A Cross-Border Design Without Designers

Family explores vibrant Tijuana pavilion design, recognition event.

The Hidden Stories Behind Tijuana's Pavilion

In an era marked by cross-border collaboration, the newly inaugurated pavilion at Esperanto Park, Tijuana, known as Pabellón José Galicot Behar, embodies both creativity and controversy. It has become a pivotal symbol of the San Diego-Tijuana design team's endeavor, even though it has been stripped of a key element: recognition of its creators. This situation highlights an ongoing challenge in the artistic and cultural discourse of binational projects.

Reflecting on a Collaborative Vision

Initially named the EXCHANGE Pavilion, this structure serves as a celebration of the San Diego-Tijuana World Design Capital designation. Each architect poured their passion into this project, representing a cultural bonding rather than a mere construction of bricks and mortar. However, despite significant investment from San Diego, including $300,000 specifically allocated for the pavilion, the initiative's story risks being overshadowed. Barbara Leon, one of the pavilion's chief architects, remarked on their emotional investment, stating, "We put all our hearts and souls and minds into it.”

The Importance of Acknowledgment

When Governor Marina del Pilar Avila inaugurated the pavilion, she did recognize the design team and the World Design Capital initiative; however, the omission of their names from the state plaque raises eyebrows. As Daniel Ruanova, the Tijuana team member, expressed, this lack of credit can undermine the narrative that binds this joint endeavor. One must ask, what does it mean for a project intended to dissolve borders when the architects behind it are rendered invisible?

Building Futures Through Design

The World Design Capital designation has immense implications for the region. It promises not just jobs and investment, but a lasting impact that resonates through the community’s identity. As Tijuana and San Diego continue to navigate their shared history and future, ensuring that contributions are recognized is paramount. It fosters not only pride but also community engagement, vital in an increasingly globalized world.

As residents of San Diego County observe the evolution of this pavilion's narrative, it's clear that the dialogue surrounding it reflects broader themes of recognition, equity in collaboration, and the importance of storytelling. Understanding these nuances might inspire residents to advocate more vigorously for acknowledgment within all their community projects.

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