Digital Billboards in San Diego County: Community Voices and Future Impacts

N8iV Beauty: The First Indigenous-Owned Brand Wins Allure’s 'Best of Beauty'

Update Celebrating Indigenous Innovation in Skincare For residents of San Diego County, discovering natural, locally-produced skincare options is a treat, especially when considering the impact these brands can have on the community and cultural representation. N8iV Beauty, a skincare brand founded by Ruth-Ann Thorn, has recently made waves by winning Allure Magazine’s prestigious "2025 Best of Beauty" award. Not only does this honor mark a significant milestone for Thorn, but it also positions N8iV Beauty as the first Indigenous-owned cosmetic brand to receive such accolades in the beauty industry. Roots Back to Nature Ruth-Ann Thorn carries a unique perspective, having grown up on the Rincon Indian Reservation and tracing her family roots to the La Jolla Indian Reservation. With a mission that blends traditional Native American practices with modern beauty, Thorn aims to create products that resonate with nature and body positivity. "Our primary ingredient is acorn oil," she emphasizes. This ingredient not only highlights a staple of California Native diets but also serves as a treatment renowned for its nourishing properties. Embracing Individuality and Tradition Thorn's vision extends beyond product development; it's about fostering a cultural legacy. She states, "The skincare that I’m bringing is to nurture individuality, not to change it." By utilizing plant-based ingredients sourced from Indigenous land, N8iV showcases how these natural products can enhance beauty without conforming to societal standards of enhancement. Why Local Counts Consumers today are increasingly drawn to brands that not only offer high-quality products but also align with their values regarding sustainability and community support. N8iV Beauty's commitment to ethical sourcing of ingredients like acorn oil not only supports local ecosystems but also reinforces the importance of preserving Indigenous knowledge. Thorn's painstaking process of gathering acorns relies on traditional harvesting methods, ensuring that the community benefits from the land's bounty. The Future of N8iV Beauty As Thorn proudly prepares to attend the "Best in Beauty" celebration in New York City this coming October, she reflects on the broader implications of her brand. N8iV Beauty is more than just a skincare line; it represents a resurgence of Indigenous beauty and wellness. With growth on the horizon and aspirations for a national presence in luxury stores like Sephora, Thorn is dedicated to creating a platform that inspires and empowers future generations of Native American women. This journey serves as a reminder of the riches cultural narratives bring to the beauty industry, encouraging consumers to choose who they support wisely.