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August 10.2025
2 Minutes Read

Avenida de la Playa Transformed: A Permanent Promenade for Pedestrians

La Jolla Shores Avenida de la Playa outdoor dining space now permanent promenade

Avenida de la Playa's Transformation into a Permanent Promenade

La Jolla Shores has officially transitioned a section of Avenida de la Playa into a permanent pedestrian promenade, marking a significant change for local residents and businesses. This decision came after years of temporary outdoor dining arrangements established during the COVID-19 pandemic in 2020. Citizens of San Diego County can now enjoy a dedicated space for dining and leisurely strolls, free of vehicular traffic.

The Shift from Temporary to Permanent

Initially implemented as a means for restaurants and shops to survive the tumultuous time of lockdowns, the outdoor dining spaces have blossomed into a beloved community asset. According to Sharon Luscomb, owner of La Jolla Kayak, "It allowed for people to come back and start dining in the area. It worked well to get everything back and rolling during that time, and it’s kind of evolved ever since." The successful use of the street for outdoor dining has ultimately led to this permanent designation.

City of San Diego's Support for Local Businesses

The San Diego Development Services Department’s approval of a right-of-way permit enables a seamless transition to a car-free space, meant solely for pedestrians. This change comes with no expiration or renewal policies, ensuring stability for San Diego’s local businesses. Phil Wise, another advocate for the promenade, stated, "The right of way permit allows us to maintain the promenade, and the most important aspect is it keeps traffic off the street," enhancing the pedestrian experience.

The Community's Response and Future Opportunities

Residents are applauding this permanent alteration. With more opportunities for social gatherings, outdoor events, and an overall uplift in the La Jolla Shores vibe, the promenade stands to increase economic activity while fostering a community atmosphere. This change could spark new events aimed at celebrating local culture, cuisine, and arts, further promoting La Jolla Shores as a destination.

Conclusion: What’s Next for La Jolla Shores?

The transformation of Avenida de la Playa into a permanent pedestrian promenade presents a unique opportunity for La Jolla Shores. As a gathering space that fosters community interactions, it encourages a vibrant outdoor lifestyle. With the ongoing support from the city and local businesses, exciting developments await residents and visitors alike. This initiative not only enhances local dining but also contributes to the overall urban landscape.

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